Media Buying & Placement

We provide cost-effective media buying for tourism businesses and destinations — securing best-available rates across national and regional press, direct mail, TV and radio through established agency relationships that most individual businesses cannot access directly.

Media Channels We Buy

  • National and regional press — travel supplements, lifestyle magazines, Sunday supplements
  • TV advertising — regional and national spots
  • Radio — regional stations, national travel shows
  • Direct mail — targeted mailing list selection and print production
  • Digital advertising — display, search and social media
  • Outdoor — billboard, transport and experiential

Integrated with Your Campaign

Media buying works best when it is integrated with your wider marketing strategy and creative campaign. We plan the channel mix, develop the creative, buy the space and measure the results — or we can work alongside your existing creative or PR agency to handle the buying element only.

Fulfilment & Data Capture

Running a brochure or enquiry response campaign? We provide cost-effective enquiry handling, brochure dispatch and data capture — turning media responses into a qualified database of interested visitors that you can market to long after the campaign has ended via e-newsletter and direct email. The data built from a well-run fulfilment campaign is often as valuable as the immediate bookings it generates.

Why Use a Specialist?

Tourism media buying is specialised. Publications that work well for consumer goods often perform poorly for destination marketing — and vice versa. Our understanding of which titles, slots and seasons deliver for tourism businesses, combined with our buying relationships, consistently secures better rates and positions than direct buying.

We can also measure campaign effectiveness through visitor research — tracking changes in awareness and enquiry volume before and after a campaign.

Frequently Asked Questions

Media buying is the process of purchasing advertising space or airtime — in newspapers, magazines, TV, radio or online. A specialist media buyer negotiates on your behalf and secures rates and positions that are not available to direct buyers. Tourism media buying is further specialised: different publications and slots perform very differently for tourism advertisers, and experience of what actually generates enquiries and bookings is invaluable. We combine buying power with sector knowledge.

Yes. We plan and buy across all channels: national and regional press and magazines, TV and radio, outdoor, direct mail and digital — including Google Ads, display advertising and social media advertising. We recommend the right channel mix based on your audience, your objectives and your budget, rather than defaulting to digital because it is easy to measure.

Brochure fulfilment is the process of handling responses to a media campaign — receiving enquiry calls or web requests, dispatching printed brochures or information packs, and recording the data. We provide cost-effective fulfilment and data capture so that campaign responses are handled professionally and the resulting enquirer data is captured for future e-newsletter and direct marketing. The data you build from a fulfilment campaign is often as valuable as the immediate bookings.

This varies enormously depending on the channels, the scale and the timing. A regional press campaign might be achievable for a few thousand pounds; a national TV campaign is a different order of magnitude entirely. We always work within an agreed budget and provide a transparent media schedule showing exactly what you are buying and at what cost. Contact us to discuss your requirements.

Related Services

Marketing Strategy
Creative & Branding
Press & PR
Print Production