Websites & Marketing for Hotels

We work with independent hotels and small hotel groups — providing bespoke websites, direct booking systems and marketing that reduce OTA dependence, build direct guest relationships and position your hotel compellingly in a competitive market.

What We Provide

  • Hotel websites — professionally designed, optimised for direct booking conversion
  • Direct booking systems — rooms, packages, events — commission-free, channel-manager integrated
  • Guest e-newsletter — past-guest marketing to drive repeat visits and referrals
  • Marketing strategy — leisure, corporate, events — tailored audience targeting
  • Press & PR — travel, lifestyle, food and drink, weddings and events media
  • Media buying — national and regional press, digital, radio
  • Print — brochures, menus, conference packs, promotional material

Direct Bookings vs OTA Commission

OTA commission of 15–25% represents a significant cost for hotels. Every direct booking saves that commission and — crucially — gives you the guest's data so you can market to them in future. We help hotels build the assets that drive direct bookings: a professional website with great photography and frictionless booking, a past-guest email list, and a Google Business Profile that performs well in local search.

Telling Your Story

Independent hotels have genuine character that chains cannot replicate. Great photography and copywriting translate that character into bookings — showing potential guests not just what your rooms look like, but what it feels like to stay with you. We commission and manage photography and copy specifically for the hospitality sector.

Frequently Asked Questions

Independent hotels have advantages that chains cannot replicate — genuine character, personal service and a unique sense of place. The key is communicating these effectively: through professional photography that shows what makes the property special, a website that tells the story compellingly, PR in travel media that reaches aspirational travellers, and direct guest communication that builds loyalty. We help independent hotels present themselves with the same professional quality as much larger competitors.

The most effective route is building direct booking capability on your own website with a best-rate guarantee, then actively driving traffic to it through SEO, targeted advertising, past-guest email marketing and loyalty incentives. We build hotel booking systems that integrate with channel managers to keep availability synchronised across all platforms — so you can drive direct bookings without the operational risk of overbooking.

Yes. We work with individual hotels, small groups of 2–10 properties, and serviced apartment operators. For groups we can build a single booking platform that manages availability across all properties, or separate sites with a shared backend. We design the right solution for the operational reality of the business rather than a generic template.

Yes. Conference, meetings and events (MICE) is an important revenue stream for many hotels. We develop targeted marketing for corporate buyers and events planners — including dedicated conference pages on the hotel website, advertising in relevant trade publications through our media buying service, and press and PR in the meetings and events trade press.

Related Services

Website Design
Booking Systems
Press & PR
Marketing Strategy